Sharlene Boodram

About Sharlene Boodram

Sharlene has 10+ years of digital marketing experience in the financial, education, insurance, and healthcare industries. She now focuses on consumer experience, process efficiencies, and innovation in the utilities industry through the design thinking methodology.

Experience

1. Marketing Director

   Relevance

   Jul 2014 — Present · Indianapolis, IN, US

   Conducted an assessment of the marketing team and previous strategies to develop a lead generation plan for FY15. The model includes measurable, quantifiable, forecasted returns within budget, and diversified paid and outbound strategies to complement inbound efforts- Managed the department staff, rearranging core responsibilities to maximize productivity and effectiveness- As a member of the Executive Team, contributed to the growth and vision of the business as a whole with a quarterly and annual operations plan- Directed database cleanup for improved targeting and lead nurturing that accelerated the buyer\'s journey- Implemented campaign tracking in Google Analytics to measure resulting marketing qualified leads returned from all marketing activities that were organized by channel and campaign- Manage the integration of marketing automation and CRM platforms to track the progression of new marketing contacts from qualified inquiries all the way through closed won/closed lost- Increased marketing qualified lead generation month over month and reduced cost per qualified lead by 25% in the first 6 months.

Education

• University of Miami

  Bachelor of Music, Jazz Vocal Performance and Composition

  1998 — 2001

• University of Miami

  Master's of Music Business, Entertainment Business Industries

  2001 — 2004

• St. Augustine Girls' High

  Cambridge O level, Sciences and languages

  1992 — 1998

Skills

• Licensing
• Songwriting
• Business Alliances
• Music
• Social Networking
• Ppc
• Social Media Marketing
• Search Engine Optimization (SEO)
• Customer Relationship Management (Crm)
• Social Media
• Management
• Pay Per Click (Ppc)
• Content Marketing
• Music Publishing
• Project Management
• Analytics
• Public Relations
• Viral Marketing
• Music Production
• Crm
• Performing
• User Experience
• Content Strategy
• Marketing Strategy
• Entertainment
• Talent Management
• Facebook
• Online Advertising
• Strategic Planning
• Google Analytics
• Integrated Marketing
• New Media
• Vocalist
• Online Marketing
• SEO
• Blogging
• Lead Generation
• Digital Media
• International Touring
• Strategy