Shariq Khalid al Hasan

Executive in Marketing, Science, & Technology

Role: Senior Director, Growth Marketing & Technology at Expedia Group
Location: Seattle, WA, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Shariq Khalid al Hasan

Senior Marketing Leader with extensive experience in leading teams and initiatives that yield hyper growth and organizational change for positive business results. Extensive experience in both digital and offline marketing, specifically in strategy, business operations, martech, analytics, product, and datawarehousing across all marketing channels like SEM, SEO, Metasearch, Email, Affiliates, and Enterprise products. Also specialize in business process improvement and financial management through M&A activities.o Develop strategic plans for business growtho Manage Marketing ad spend across online & offline channelso Build and lead high-performing teamso Lead & champion Change o Business Planning, Analysis & Operationso Business Process Improvemento Business restructuring & reorganization o Product Management & developmento Data sourcing, database management, & analytics

Experience

Senior Director, Growth Marketing & Technology
Expedia Group
Mar 2021 — Present · Seattle, WA, US
Lead the Growth Marketing Sciences team focused on Bidding, Incubation & Testing, and Engagement workstreams for search. Focused on applying large scale data sciences, iteratively testing, curating the customer experience through landing page optimization, and identifying the right users to show message and change incrementality outcomes with audiences.

Education

UW Foster School of Business
Bachelor in Business Administration, Finance & Marketing
2004 — 2007

Skills

Analysis
Leadership
Online Marketing
Team Leadership
Management
Program Management
Marketing Management
Market Analysis
Budgets
Finance
Management Consulting
Market Research
Ppc
Competitive Analysis
Start-Ups
Online Advertising
Team Management
Advertising
Business Planning
Project Planning
Business Development
Digital Marketing
Strategic Financial Planning
Business Analysis
Corporate Development
Product Marketing
Project Management
Business Process Improvement
Sales Operations
Mergers & Acquisitions
Mobile Devices
Product Management
Marketing Strategy
Forecasting
Analytics
Digital Media
Business Strategy
Strategy
E-Commerce
Sales

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