Shariq Bakshi
Senior Analyst, Client Solutions @Kepler
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WORK HISTORY
Senior Analyst, Client Solutions @Kepler
Toronto, ON, CA
Plan, develop, and execute full-funnel digital marketing campaigns across Search, Display, Video, and Programmatic channels, ensuring alignment with client objectives and audience insights.2. Manage and optimize paid media campaigns on platforms including Meta, Google, Amazon, Walmart, Instacart, Costco, Sam\'s Club, DoorDash and Uber Eats, consistently improving Sales, ROAS, NTB, NTB% and CPC through strategic bid management and audience targeting.3. Conduct in-depth market research and data analysis to identify growth opportunities, inform targeting strategies, and deliver actionable insights that enhance campaign efficiency and performance.4. Design and implement A/B testing frameworks across creatives, ad formats, and audience segments, leveraging results to refine messaging, improve conversion rates, and maximize ROI.5. Build and strengthen client brands through integrated digital strategies, blending performance marketing with brand-building initiatives to drive awareness, engagement, and measurable sales lift.6. Generate detailed performance reports and dashboards, presenting data-driven recommendations to stakeholders while ensuring continuous optimization and campaign scalability.
EDUCATION
Delhi Public School Srinagar
12th Standard
Durham College
Postgraduate Degree, Digital Communication and Media/Multimedia
Indira Gandhi National Open University
Postgraduate Diploma, International Business Operation
Manipal Academy of Higher Education
Bachelor of Business Administration - BBA, Marketing
Delhi Public School Srinagar
10th Standard
SKILLS
ABOUT SHARIQ BAKSHI
Passionate about marketing, content creation, and performance-driven growth, I bring 5+ years of experience in digital marketing, social media strategy, and analytics. I specialize in crafting data-backed campaigns, optimizing paid media, and building brand narratives that drive engagement and conversions. Beyond marketing, I am a travel content creator and YouTuber, capturing unique experiences and sharing compelling stories that inspire audiences.Let’s connect and explore ways to grow brands and communities!
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