Shari Pessah Soofian
Board President; Senior Director of Global GTM Strategy & Operations LinkedIn
- Role
- Senior Director of Global Gtm Strategy & Operations at Linkedin
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Shari Pessah Soofian
Strategic and data-focused executive with deep expertise in go-to-market (GTM) operations, revenue strategy, and digital transformation across iconic media, entertainment and digital brands. Broad P&L expertise, with a proven ability to scale revenue, optimize sales execution, and drive operational excellence in complex, omnichannel businesses. Trusted partner to CEOs and company boards. Performance-driven and collaborative leadership style that fosters cross-functional alignment and business growth.P&L Management & Revenue Growth: Significant success driving revenue expansion, optimizing sales strategy, and managing to budget. Expert in data-driven decision making, sales operations, and forecasting. Worked alongside board and C-suite to execute against business strategy. Built high-performing teams, while managing costs, to drive growth across multiple businesses. GTM Strategy & Sales Operations:Architect of sales infrastructure, reporting, and operational frameworks to improve sales efficiency, enhance partner engagement, and drive customer acquisition. Built and scaled GTM motions, quota models, and performance analytics to optimize coverage and maximize revenue impact.Digital Transformation:Led multiple business and operational transformation initiatives, reshaping sales strategy to align with evolving industry trends and customer needs. Adept at anticipating trends and using analytics to reveal consumer preference and understand customer behavior. Deep understanding of what it takes to drive change within new and established businesses. Strategic Monetization:Track record of building strategic partnerships, launching new products and services, and developing infrastructure to support business expansion. Excellent negotiation skills. Able to identify new products and to derive new revenue from both emerging and legacy brands.
Experience
Senior Director of Global Gtm Strategy & Operations
Mar 2023 — Present
Leading global go to market strategy and operations for LinkedIn Marketing Solutions’ Agency, Partner, Business Development, and Customer Science (incl. Insights, Measurement, and Tools & Programs) sales teams
Education
Columbia Business School
Master of Business Administration (MBA)
2007 — 2009
Cornell University - Dyson School of Applied Economics and Management.
BS, Business Administration and Management, General
2000 — 2004
Commercial Theatre Institute
Commercial Producing Program: 14 Week Intensive Program, O'Neill Theater Center Summer Program
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