Sharika Dhar
Assistant Manager @ Victorinox | Ex-Dun & Bradstreet | Social Media | Influencer Marketing | Branding | Content Marketing
- Role
- Assistant Manager - Digital Marketing at Victorinox
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Sharika Dhar
With over 6 years of dedicated professional experience, I am passionate about Social Media, Digital Marketing, Content Creation, and Branding. My expertise lies in the strategic conceptualization and seamless execution of digital marketing campaigns, with a particular emphasis on influencer initiatives across various social media channels aimed at bolstering brand visibility. I have adeptly overseen the management of social media presences across multiple platforms, ensuring cohesive and impactful brand representation.
Experience
Assistant Manager - Digital Marketing
Apr 2022 — Present · Mumbai, IN
Led the execution of ‘India in 21 Recipes’ campaign featuring MasterChef Ranveer Brar across YouTube and Instagram. The campaign showcased the exquisite cutlery range. • Conceptualized and led the execution of social media campaigns to drive awareness, engagement, and sales.• Led influencer/celebrity marketing campaigns to generate brand awareness, engagement, stimulate UGC, and drive store visits.• Drove and streamlined the ORM process to delight the brand\'s community.• Collaborated with internal and external design teams for creative content for brand building and marketing collaterals.
Education
University of Mumbai
Master of Arts (M.A.), Economics
2011 — 2013
IBS Hyderabad
Master of Business Administration (MBA), Marketing
2014 — 2016
Sri Venkateswara College, University of Delhi
Bachelor of Arts (B.A.), Economics
2008 — 2011
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