Shari Hofer
Board Director I Strategic Advisor I CMO and Transformational Leader I Fractional Executive and Coach
- Role
- Chief Operations and Marketing Officer at Tovuti Lms
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Shari Hofer
I am a lifelong learner, and my leadership tenure has been marked by guiding diverse teams through value creation, strategic realignment, accelerated growth, and comprehensive digital and cultural transformations.My expertise spans-Strategic leadership across startups, public/private companies, and PE and VC-backed ventures-Driving significant revenue growth and market expansion-Building high-performing teams and fostering innovation-driven cultures-Leveraging AI and emerging technologies to enhance productivity and creativityKey accomplishments-Led enterprise-wide transformation, consolidating 57 brands into one unified framework-Achieved 3x pipeline growth and a 30% increase in win rate at Rosetta Stone-Guided multiple startups to success, including taking Yesmail through IPO and sale-Demonstrated financial acumen in capital raises, debt consolidation, and investor relationsBeyond my professional achievements, I am-A proud mom and military spouse-An outdoor enthusiast -An aspiring author who took a year off to write a book about balancing career, family, and caregiving-A board director who has successfully transitioned from operational to governance rolesI bring an authentic, results-driven approach to every challenge, whether leading a global brand refresh or explaining my job to my kids. If you\'re seeking an accomplished executive who is passionate about growth, embraces transformation, and believes in the power of culture, let\'s connect and explore ideas to get your team to the next level.
Experience
Chief Operations and Marketing Officer
Apr 2025 — Present · Eagle, ID, US
Education
Thunderbird School of Global Management
Executive Certification, Global Marketing
2008 — 2009
University of South Dakota
Master of Arts, Literature
1992 — 1995
Harvard Business School
Executive Education, Women on Boards
2017 — 2017
University of South Dakota
Bachelor of Science, English & Political Science
1988 — 1992
University of Chicago Booth School of Business Executive Education
Executive Certification, Finance, General
Skills
- Public Relations
- Media Relations
- Demand Generation
- Online Advertising
- Trade Shows
- Event Planning
- Multi-Channel Marketing
- Management
- Strategy
- Social Media Marketing
- Digital Marketing
- Go-to-Market Strategy
- SEO
- Market Research
- Strategic Partnerships
- Program Management
- Integrated Marketing
- Channel
- Lead Generation
- Marketing Communications
- Company Branding
- Global Marketing
- Leadership
- Channel Programs
- Direct Marketing
- Marketing Research
- Channel Marketing
- Salesforce.com
- Online Branding
- Global Strategy
- Global Logistics
- Corporate Branding
- Crm
- Brand Communication
- Marketing Management
- Product Marketing
- Brand Awareness
- Brand Development
- Segmentation
- B2b Marketing
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