Shari Hazlett

About Shari Hazlett

Digital marketing and creative leader focused on designing authentic customer experiences and launching successful content campaigns for brands and organizations of all sizes.Driven by curiosity and a passion for innovation, I’ve spent 15+ years helping organizations reimagine their business and differentiate through strategy, content, design, and technology. Early in my career, I specialized in program design, branding, and execution of B2C marketing-influenced strategies to educate, engage, and influence the perception of national and local public health initiatives among at-risk communities. I designed and managed innovative pilot programs for local and national non-profit organizations like the Human Rights Campaign and the American Cancer Society.In 2009, I co-founded a full service consulting agency specializing in data-driven digital strategy and scalable technology solutions to invigorate local and state political campaigns. Our teams elected representatives to U.S. Senate, Florida State Legislature, county commission, and city council; I also served as the Digital Director for Reshma Saujani, candidate for NYC Public Advocate and founder of Girls Who Code. I’ve held marketing leadership roles with enterprise professional services companies, specializing in: brand strategy and customer experience design, business transformation and innovation, content marketing strategy and production, marketing automation and technology strategy, design and implementation.Brands: GE, LVMH Moet Hennessy USA, Jaguar Land Rover, Stanford Graduate School of Business, WisdomTree, Navient (Sallie Mae), Goldman Sachs/REDI Technologies, W.L. Gore, WeWork/CASE DesignIndustry: Retail, Media/Entertainment, Manufacturing/CPG, Financial Services, HLS, Professional Services, Higher Ed, Construction/AECPlatforms: Salesforce, Salesforce Marketing Cloud, Pardot, Marketo, Oracle Marketing Cloud (Eloqua)

Experience

1. Digital Engagement

   Attain Partners

   Aug 2023 — Present · New York, NY, US

Education

• Eckerd College

  Bachelor's Degree, American Studies

Skills

• Sales
• Project Management
• Direct Marketing
• Management
• Nonprofits
• Thought Leadership
• Indesign
• Nonprofit Organizations
• Social Media
• Retargeting
• SEO
• Digital Marketing
• Grant Writing
• Exacttarget
• Press Releases
• Marketing Communications
• Strategic Communications
• Event Planning
• Direct Mail
• Marketing
• Customer Acquisition
• Social Networking
• Social Media Marketing
• Salesforce.com
• Fundraising
• Marketing Strategy
• Email Marketing
• Event Management
• Digital Strategy
• Html
• Political Campaigns
• Photoshop
• Public Relations
• Media Relations
• Corporate Communications
• Strategic Planning
• Advertising
• Public Speaking