Shari Gardner

About Shari Gardner

Strategic marketing professional with 20+ years in enterprise software marketing, business and market analysis, content strategy and development. Strong writing and research skills—experienced in developing SEO-optimized content for a variety of industries and executive-level audiences including CEOs, CIOs, CFOs, and CHROs. Data-driven and results-oriented—utilize research, KPIs/reporting, and analysis to continuously improve content delivery.AREAS OF EXPERTISE—Business and Market Analysis—Product Marketing / Project Management—Content Strategy / Writing / Editing / Editorial Calendars—KPIs / Reporting / Google Analytics—Market Research, Audits, and Customer Surveys—Business Planning and Reporting—Competitive Analysis —Blogging / Social Media —Search Engine Optimization (SEO)—Digital Marketing Campaigns / PPCGALLUP CLIFTON STRENGTHS PROFILEStrategic—Achiever—Learner—Futuristic—Relationship BuilderSOFTWAREWeb Content Management Systems (CMS- Wordpress and Sitecore), Google Analytics, Google Data Studio, SurveyMonkey, Salesforce CRM, Photoshop, GaggleAMP, HootSuite,(and Social Media platforms), proficient in Microsoft Office (Excel, Powerpoint, Word)

Experience

1. Content Strategy and Operations Manager

   Hitachi Vantara

   Mar 2021 — Present · Portland, OR, US

Education

• University of California, Berkeley

  Master of Fine Arts - MFA

• University of California, Berkeley

  Bachelor's degree

• Babson F.W. Olin Graduate School of Business

  Master of Business Administration (M.B.A.), Marketing and Finance

Skills

• Agile Methodologies
• Management
• Copywriting
• Sales Enablement
• Business-to-Business (B2b)
• Software as a Service (Saas)
• Digital Marketing
• Strategic Planning
• Blogging
• Lead Generation
• Customer Relationship Management (Crm)
• Cloud Computing
• Sem
• Scrum
• Web Analytics
• Strategic Partnerships
• Product Marketing
• Product Launch
• Go-to-Market Strategy
• Crm
• Partnerships
• Enterprise Software
• Requirements Gathering
• Demand Generation
• B2b
• Marketing Communications
• Agile Project Management
• Product Management
• SEO
• Social Media Marketing
• Saas
• Market Research
• E-Commerce
• Competitive Analysis
• Marketing