Shari Weber

Learning new things. Every. Single. Day.

Role: Shopper Insights at Ferrara
Location: Kalamazoo, MI, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

Experience

Shopper Insights
Ferrara
Jun 2024 — Present

Education

University of Michigan
M.A., Applied Social Research & Survey Methods
Western Michigan University
BBA, Statistics

Skills

Global Marketing
Trend Analysis
Strategic Brand Positioning
Analytics
Cross-Functional Team Leadership
Marketing Strategy
Automotive
Advertising
Team Leadership
Consumer Behaviour
Global Insight
Consumer Insight
Marketing Research
Fmcg
Ideas Development
Research Design
Consumer Products
Political Polling
Change Management
Customer Insight
Segmentation
Employee Engagement
Thought Leadership
Brand Equity
Qualitative Research
Product Innovation
Insight Generation
Marketing Communications
Workshop Facilitation
Shopper Insights
Brand Architecture
Strategic Planning

Contact information

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Work email
•••••@ferrara.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Ferrara

Food and Beverage Manufacturing · 5.5K employees · Founded 1908 · Chicago, Illinois, United States

For generations, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers. Today, Ferrara is the #1 sugar confectioner in the U.S. with global sales in more than 60 countries. Ferrara boasts a passionate team of over 9,400 employees around the world who deliver and create hundreds of iconic and beloved products. A career at Ferrara means you’re an integral member of a wider community. Ferrara Group is a part of a global family of distinct yet connected companies united by a passion for quality, innovation and delight. In the U.S., more than 91 million households annually enjoy our popular brands like NERDS®, Brach’s®, Jelly Belly®, SweeTARTS®, Laffy Taffy®, and Trolli®. In Brazil, Dori has become a household name with snacking products that include brands such as Dori, Gomets, Pettiz, and Yogurte 100. And, in France, Carambar & Co has earned generations of loyal customers through the timeless appeal of iconic candy and chocolate brands such as Carambar, Lutti, Krema, Poulain, Vichy and Terry’s. A privately held company, Ferrara Group is headquartered in Chicago, with a network of more than 30 locations in North America, South America, Europe, and Asia Pacific that includes manufacturing, distribution, sales, and R&D facilities.

ferrara.com

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Experience

Shopper Insights

Education

University of Michigan

Western Michigan University

Skills

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