Shari Theer

About Shari Theer

As Chief Marketing Officer, Shari Theer provides strategic direction for Gallup’s global marketing and communications, creative solutions, and growth enablement functions. She established Gallup’s first integrated marketing organization, expanding the company’s digital presence and bringing its analytics and advice to leaders worldwide. Under Shari’s leadership, the marketing and communications team aligns Gallup’s insights and advisory expertise to client needs - delivering timely, relevant messages and experiences that add value and encourage action. The creative solutions group brings Gallup’s insights to life across channels and formats through content, design, and multimedia, while the growth enablement function builds the systems and scale to empower sales teams and strengthen lead performance - applying technology, automation, and analytics to accelerate growth. These teams have played a central role in Gallup’s evolution toward data-driven marketing and measurable business results. Their work amplifies Gallup’s authority in analytics and advisory services, ensuring the brand reflects the full scope of the company’s expertise in understanding people and organizations. Through global campaigns, digital platforms, and thought leadership, the team extends Gallup’s influence among leaders, policymakers, and media worldwide. Shari believes that marketing’s role is to make analytics human by bringing Gallup’s research on people and performance to life in ways that help leaders understand and act. That same belief in the power of understanding and action fuels her service on the executive leadership team of Go Red for Women through the American Heart Association, where she advocates for women’s health and well-being.

Experience

1. Chief Marketing Officer

   Gallup

   Dec 2018 — Present

Education

• University of Nebraska-Lincoln

  Masters degree, Human Resources Development

• University of Nebraska-Lincoln

  Bachelor's degree, Marketing

Skills

• Organizational Development
• Employee Engagement
• Talent Management
• Human Capital
• Organizational Design
• Leadership Development