Shari Fairclough
Creative Director @Sunni Aesthetics
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WORK HISTORY
Creative Director @Sunni Aesthetics
Atlanta, GA, US
As the Creative Director and Founder of Sunni Aesthetics, I lead brand identity, UX/UI, web design, and visual storytelling projects for purpose-driven founders, consultants, educators, wellness brands, creatives, and small businesses.My work blends intuitive design with strategy, from brand systems and digital experiences to e-commerce visuals, product photography direction, and campaign graphics.This year, my experience expanded into e-commerce optimization, Amazon listing design, product styling, video creative direction, and building design consistency across multi-channel brand ecosystems.I collaborate closely with clients to shape aligned, cohesive, story-driven visuals that elevate their digital presence and support long-term growth.Core Skills & Experience:• Creative Direction• Brand Identity Design + Systems• Web & UX/UI Design• Visual Storytelling• Motion & Video Creative Direction• E-commerce & Amazon Listing Visuals• Social & Campaign Design• Editorial & Album Artwork• Project Management & Client Strategy• Podcast Hosting + Production
EDUCATION
Georgia State University
Bachelors Degree, Film and Media Communications
The Creative Circus
Graphic Design
SKILLS
ABOUT SHARI FAIRCLOUGH
Hi, I’m Shari, but call me Sunni! I\'m the Creative Director and Founder of Sunni Aesthetics. I partner with forward-thinking brands, founders, educators, consultants, and small businesses ready to elevate their brand presence with clarity and intention.Through UX/UI, web design, branding, and content creation, I help brands build trust, elevate user experience, and create meaningful connections. My work also spans e-commerce, product visuals, and creative direction.I’m the host of The Four Percent Amplified Podcast, where I spotlight Black and minority creatives, sharing stories and perspectives often overlooked in the industry. I believe strong branding is built on clarity, not trends. Whether I’m developing a brand system or refining a digital experience, my focus is always on cohesion, narrative, and long-term impact. If you’re looking for a creative partner who leads with intention, strategy, and story, I’d love to connect.
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