Sharene Guise

WORK HISTORY

EDUCATION

ABOUT SHARENE GUISE

PROFILEA highly confident and determined business professional practiced in all aspects of Category management within large retail organisations - namely Dixons Retail, Homebase and Staples UK. Experienced in managing and developing a portfolio of categories with an annual turnover of £25 - 50m and positively impacting bottom-line profitability. Relishes in defining the category vision, leading range reviews and producing best in class merchandising executions. Recognised as commercially astute and results driven; thrives on working in fast paced environments as part of a team. Repeatedly displays innovative flair with a forward thinking approach.AREAS OF EXPERTISEo Buying - Predicts customer demand by researching and analysing market trends and sources best suppliers and products to meet those requirementso Strategic Thinking – Skilled at creating, implementing and managing short, medium and long-term plans to instigate sales and increase profit margino Relationship Building – Capable of building long standing customer relationships through engendering trust and displaying absolute integrity throughout all business transactionso Negotiating – Well-honed negotiating and influencing skills as demonstrated by the ability to agree contracts whilst meeting and often exceeding targetso Stock Control – Demonstrable ability to forecast demand to optimise distribution whilst overseeing stock levels to achieve availability goalso Marketing – Good knowledge of product marketing including developing, launching, selling and positioning products KEY SKILLS AND CAPABILITIESo Strong commercial acumen plus the ability to make key financial decisionso Capable of taking calculated risks to increase profitabilityo Always adopts a customer focused approacho Proficient in leading and mentoring individualso Able to collect and analyse sales datao Excellent written and oral communication skillso Administrative, managerial and training skills