Sharee Gibson
Direct-to-Consumer Consulting & The Poppy Brand Owner
- Role
- Owner at Gibson Grow Co
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Sharee Gibson
I have consulted over a dozen direct to consumer companies on holistic direct to consumer and eCommerce strategy. I was previously an in-house DtC marketing leader. The body of my consulting work, and prior in-house marketing leadership roles, are focused on holistic marketing strategy. I also take clients on specific to influencer marketing.
Experience
Owner
Jun 2020 — Present · San Francisco, CA, US
Helping entrepreneurs drive growth![Direct-to-Consumer Consulting]I have helped dozens of companies grow. Startups have grown from zero to seven figures in annual direct-to-consumer revenue with sustainable target customer acquisition Marketing Designed for ROAS, not just buzz]There are now hundreds of agencies out there that launch influencer marketing campaigns with KPI’s like reach, engagement, buzz, and brand awareness. While influencer marketing is a great tool for content creation and the above metrics, that is a tenth of the power in the channel. This leads to brands dipping their toe in the influencer marketing waters with a test campaign, then concluding the test didn’t drive any results.I help brands excel in this channel while driving incremental revenue and using the content produced to improve their full digital marketing funnel.
Education
California State University San Marcos
Bachelor of Science in Business Administration, Marketing
2011 — 2015
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