Shareef Tai
Senior Product Owner @Ecotricity
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WORK HISTORY
Senior Product Owner @Ecotricity
Stroud, GB
As Senior Product Owner, I lead the B2C product vision and roadmap, ensuring our digital experiences are continuously evolving to meet customer needs and drive business growth. I work cross-functionally to align product direction with strategic goals, balancing customer insight, business priorities, and technical feasibility.I manage and support a team of Product Owners, helping to create a strong product culture focused on ownership, collaboration, and value delivery. A key part of my role involves supporting the business in defining clear OKRs and KPIs, which guide our decision-making and ensure our prioritisation is always grounded in measurable outcomes.By championing a customer-first mindset and using data to inform strategy, I help ensure we build products that are not only effective but meaningful.
EDUCATION
Coventry University
Bachelor's degree, Business Information Technology
SKILLS
ABOUT SHAREEF TAI
A committed and focused Senior Product Owner with a strong track record of delivering impactful digital products and mobile apps within the energy sector. I bring experience across Agile delivery, roadmap ownership, and leading cross-functional teams to deliver measurable outcomes.At Ecotricity, I lead the B2C product vision and roadmap, while managing a team of Product Owners. Together, we focus on driving growth, improving customer experience, and aligning our work with clearly defined OKRs and KPIs. I’m passionate about using data to inform decision-making, simplifying journeys, and creating intuitive digital experiences that genuinely help customers.Working for Ecotricity has given me the opportunity to combine purpose with innovation, applying the benefits of digital technology to a sector that plays a crucial role in our future.
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