Sharath Chandra M.
AEP | AJO | Adobe Analytics | Adobe Target | Customer Data Management & Personalization Data Governance & Compliance (GDPR, CCPA) | API Integrations & ETL | Azure | AWS | GCP
- Role
- Senior Aep Ajo Consultant at Maverick Innogarage
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Sharath Chandra M.
Experienced Software Engineer with 8+ years of expertise in building and integrating…
Experience
Senior Aep Ajo Consultant
Apr 2024 — Present · Dover, DE, US
Designed and deployed real-time customer journeys in Adobe Journey Optimizer (AJO) leveraging event-driven triggers, scheduled campaigns, and profile-based conditions. • Configured multi-channel messaging orchestration in AJO, including email, push, SMS, in-app, and web campaigns for consistent personalization. • Enhanced identity resolution using Adobe Experience Platform (AEP) Identity Service,implementing deterministic and probabilistic stitching across namespaces. • Built and optimized profile unification strategies in AEP, leveraging Identity Graphs to consolidate fragmented customer data. • Developed custom decisioning logic in AJO, incorporating ranking, eligibility rules, suppression conditions, and frequency capping. • Integrated streaming event ingestion pipelines via AEP Streaming Ingestion APIs, SDKs, and connectors aligned with XDM schemas. • Implemented batch data ingestion workflows for offline sources using AEP dataflows, ensuring schema compliance and governance alignment. • Migrated legacy campaign orchestration workflows from Adobe Campaign and other platforms into AJO, standardizing personalization at scale. • Designed decision management frameworks within AJO, enabling next-best-action strategies using real-time profile attributes and business rules. • Established reusable templates, journey blueprints, and offer catalogs in AJO to accelerate campaign deployment. • Configured and managed AEP destinations for real-time activation into external systems, ad platforms, and CRMs. • Implemented governance and consent policies within AEP to ensure compliant customer engagement across regions. • Created and optimized event-based audience segmentation in AEP to support real-time targeting and journey entry conditions. • Mentored developers on AEP architecture, XDM schema design, and AJO orchestration best practices, including code reviews and solution reviews.
Education
Trine University
Master of Science - MS
Vardhaman College of Engineering (VCEH)
Bachelor's degree
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