Sharang Saxena
Marketing Analyst @Nextroll
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WORK HISTORY
Marketing Analyst @Nextroll
San Francisco, CA, US
Building a comprehensive Marketing Mix Model for paid and organic channels, transitioning complex performance tracking into a self-serve tool to streamline data-driven decision-making across cross-functional teams• Engineering an AI-driven analytics agent in Hex to automate root-cause analysis for complex marketing queries, translating natural language into automated data investigations to support regional performance insights.
EDUCATION
SRM IST Chennai
Bachelor of Technology - BTech, Electrical and Electronics Engineering
University of California, Davis
Master of Science - MS, Business Analytics
ABOUT SHARANG SAXENA
I am a Master of Science in Business Analytics graduate from University of California, Davis with three years of experience in leveraging advanced analytics to drive strategic decision-making and solve complex business challenges, specializing in analyzing DTC marketing campaigns at ZS Associates. My expertise includes primary market research, forecasting, and database management, with a proven track record of delivering $8M+ in revenue through data-driven insights. I excel at streamlining workflows, enhancing forecast accuracy, and creating innovative methodologies that drive measurable business impact. Passionate about solving complex problems with data, I am eager to collaborate and create impactful solutions.
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