Sharang Gupta
Performance Marketer | Programmatic Marketing | Social Media & Search Expert
- Role
- Account Manager at dentsu
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Sharang Gupta
Performance Marketer with a track record of outstanding results in the strategy and…
Experience
Account Manager
Mar 2024 — Present · Gurugram, IN
Led end-to-end media planning for Snapchat, Meta and Pinterest campaigns, aligning objectives with client goals to achieve 25% year-over-year growth in engagement and conversions- Managed and optimized a combined monthly budget of across multiple platforms, ensuring on-time spend pacing, budget allocation, and achieving 95% spend effciency by adjusting campaigns in real-time- Streamlined budget pacing for cross-platform campaigns by implementing automated rules and manual oversight- Developed and implemented comprehensive media plans tailored to each client’s business goals, leveraging audience segmentation, retargeting, and creative optimization to maximize ad effectiveness- Wrote actionable post-campaign insights, leveraging platform-specifc data (e.g, Meta Ads Manager, Pinterest Analytics) to suggest optimizations and testing strategies for future campaigns- Provided clear and actionable reporting to clients and internal teams, showcasing key performance metrics such as ROAS, CPA, CTR, and CPL, helping guide optimization decisions and strategic adjustments- Optimized cross-platform campaigns (Meta, Snapchat and Pinterest) resulting in a 30% improvement in ROAS within 3 months by refning audience targeting, adjusting bidding strategies, and conducting A/B tests on ad creatives- Collaborated with client\'s creative teams to ensure budget and pacing aligned with campaign goals, optimizing creative rotations to prevent audience fatigue- Used A/B testing results and multi-platform data to adjust campaigns in real-time, ensuring consistent optimization and improving performance by 20% on average.
Education
Delhi University
Bachelor of Commerce - BCom, Business/Commerce, General
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA, Accounting and Finance
Ramjas School - India
10+2, Business/Commerce, General
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.