Sharan Karnani

Marketing @Rise Worldwide Limited

Mumbai, IN

Working across marquee sports properties including Mumbai Indians, MI Cape Town, MI New York, the Indian Super League, and RF Sport, driving consumer marketing initiatives that build fandom, deepen engagement, and shape brand perception.Mumbai Indians: Leading initiatives to shape fan sentiment and influence brand perception through strategic positioning. Spearheading Mighty Indians, an animated series designed to recruit and engage a younger generation of fans.Indian Super League (ISL): Driving nationwide awareness for India’s premier football league through integrated ATL marketing and collaborative fan engagement initiatives with clubs, helping expand the league’s footprint and cultural relevance.MI Cape Town: Played a key role in the launch of MI’s SA20 franchise by leading marketing efforts and crafting localised campaigns aimed at establishing team identity and fostering a sense of ownership among Cape Town’s cricket fans.MI New York: Developed and executed go-to-market communication for MI’s MLC franchise launch. Focused on functional ticketing campaigns tailored to the U.S. sports audience to drive match attendance and brand awareness.

Edith Cowan University

Bachelor of Sport Management, Sport and Fitness Administration/Management