Sharalee Eberhard

About Sharalee Eberhard

A multifaceted professional with extensive experience in driving market share and revenue…

Experience

1. Director of Global Digital Engagement

   Nu Skin

   Jun 2021 — Present

   Proven leader in digital strategy and cross-platform digital marketing. Utilizes quantitative research and insights from multivariate testing to shape and refine digital marketing activities and campaigns. Provides comprehensive consultation for the development of “digital first” throughout the broader engagement strategy. As a skilled digital marketing professional, I am responsible for elevating our brand awareness and driving revenue through effective digital strategies. In my role, I successfully promote Nu Skin\'s products and services through various digital channels, resulting in an improved market share. By implementing new search engine marketing and social ads, improving search engine optimization, and enhancing our presence on Amazon, I drive new customer acquisition and boost our e-commerce revenue. I utilize my expertise in SEO and social listening tools such as Ahref, Google Analytics, Screaming Frog, Full Story, and Emplifi to engineer support availability and implement effective SEO and social strategies. Additionally, I provide UI/UX team support to create engaging banner ads, campaigns, and landing pages that improve our digital experiences. Working closely with Vera, Stela, Connect Apps, and our website, I develop and execute effective digital marketing plans and relevant content strategies that result in increased app adoption and overall success for the organization. I work closely with the dot com team to improve the customer experience. Using my expertise in real-time data analysis and tools such as Data Dog, I developed a comprehensive marketing plan that effectively targets our consumers. By leveraging this data and understanding the customer journey, I am able to identify key opportunities for growth and develop strategies to enhance the customer experience. My ability to effectively collaborate with cross-functional teams, including product, design, and development, allows me to successfully execute on these strategies.

Education

• Citrus College

  Cosmetology, Cosmetology, Barber/Styling, and Nail Instructor

Skills

• Event Planning
• Sales
• Cosmetics
• Beauty Industry
• Luxury Goods
• Retail Sales
• Social Media
• Retail
• Marketing Strategy
• Merchandising
• Customer Service
• Skin Care
• Brand Management
• Fashion
• Visual Merchandising
• Marketing