Sharad Choudhary

About Sharad Choudhary

Most ABM programs struggle not because of tools, but because Sales, Marketing, and RevOps are not aligned around the same set of accounts.I work with B2B SaaS and enterprise teams to design account-based programs that help deals move forward, not just generate impressions or engagement for reporting.My focus sits at the intersection of ABM strategy, RevOps, and execution. That means bringing together target account selection, intent signals, sales engagement, and multi-channel campaigns into one connected revenue motion.Over the years, I have led ABM programs across:• Account list orchestration using inputs from Sales, Marketing, and data partners• 1:1, 1:Few, and 1:Many ABM motions• Demandbase-driven intent, personalization, and measurement• Salesforce-led campaign execution and pipeline attributionIf you are building or scaling ABM and want it clearly tied to pipeline and revenue, I am always open to exchanging notes.

Experience

1. Account Based Marketing Practitioner

   G-P

   Aug 2020 — Present

   Built and scaled ABM motions across 1:1, 1:Few and 1:Many segments using Demandbase, 6Sense intent signals, aligning with Sales & RevOps to accelerate target account pipeline creation.

Education

• Indira Institute of Management Pune

  PGP, Management

  2009 — 2011

• Trailhead by Salesforce

  Mountaineer, Salesforce & Pardot

  2016

• Rajiv Gandhi Prodyogiki Vishwavidyalaya

  Bachelor of Engineering (BE), Computer Science

  2003 — 2007