Sharada Iyer

Manager @Talentsprint

Hyderabad, IN

Execute and Measure databases to ensure accuracy, completeness, and recency of Marketing data\\\\n- Support marketing execution within Marketing Automation platforms\\\\n- Analyse gaps in our data and customer retention strategies\\\\n- Perform user segmentations to execute multi-channel marketing operations\\\\n- Partner with cross-functional teams to maximise the velocity and conversion of Qualified Leads through scoring, routing and qualification processes across my team.\\\\n- Working on referesh lead and KPI definitions for several marketing campaigns\\\\n- Assess ROI impact or marketing investments by channel and report takeaways and recommended actions.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Pondicherry University

Master of Business Administration - MBA, International Marketing

Bharathiar University

Bachelor of Business Administration - BBA, Business Administration and Management, General