Shara Alexander

About Shara Alexander

I\'m a senior communications leader who helps brands earn cultural relevance through storytelling, talent partnerships, and strategic visibility. At People Inc, I lead communications for the Food + Drink portfolio (Food & Wine, EatingWell, Allrecipes, Serious Eats, and Simply Recipes), developing PR strategies that shape brand narratives, expand national reach, and deliver billions of media impressions annually.I specialize in translating brand heritage into modern, culturally resonant stories. My work spans high-impact campaigns featuring chefs, creators, celebrities, and thought leaders, securing placements on TODAY, Good Morning America, CBS Mornings, CNN, and CNBC. I\'ve led national visibility efforts for bestselling authors, including Martha Stewart, Antoni Porowski, Trisha Yearwood, Nicky Hilton, Nicole Lapin, Dan Abrams, Karine Jean Pierre, and Dr. Uma Naidoo, as well as consumer brands such as Seagram\'s Gin, Novartis, Vitamix, and Consumer Reports.As a leader, I\'ve built and led high-performing teams, managed multimillion-dollar budgets, and partnered with C-suite executives to guide strategy, protect reputation, and navigate high-stakes moments. I\'ve turned cookbook launches into commercial success, achieving bestseller status and national media tours that drive both awareness and sales.I thrive at the intersection of strategy, culture, and talent, where compelling stories break through and audiences connect. My approach is earned-first, rooted in creative partnerships and narratives that resonate beyond the news cycle.Expertise includes: Brand Communications and Crisis Counsel Integrated Marketing and Content Strategy Experiential and Live Event Activation Contract Negotiation, Proposal Development, and Budget Alignment Thought Leadership Development Cross-Functional Team Leadership Agency Management and Vendor Relations

Experience

1. Director, Communications, Food Drink

   People Inc.

   Jul 2022 — Present · New York, NY, US

   People Inc. is the new name of Dotdash Meredith as of July 31, 2025. Lead public relations for our culinary brands (Food & Wine, Allrecipes, Serious Eats, EatingWell, and Simply Recipes) by developing and executing strategies to amplify media exposure across channels.

Education

• Long Island University

  Bachelor of Arts (B.A.), Marketing

Skills

• Publishing
• Radio
• Editorial
• Television
• Marketing
• Publicity
• Digital Media
• Social Media
• Management
• Public Relations
• Media Relations
• Books