Shaonli Nath
Director of Product Marketing @Freshworks
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WORK HISTORY
Director of Product Marketing @Freshworks
Lead a team to drive the global PMM mandate for Freshservice for Business Teams (Enterprise Service Management), one of the company’s fastest-growing business units. Own positioning, messaging, launch excellence, and revenue enablement.Orchestrate tight PMM-GTM alignment across SMB and commercial segments for new business and expansion, partnering with Sales, Demand Gen, RevOps, and Product to build integrated, multi-touch programs that accelerate pipeline creation, improve conversion, and drive revenue.Spearheaded the launch of the Freshservice for Business Teams standalone SKU (Nov 2025), defining ICP, value narrative, packaging, pricing alignment, sales enablement, and launch strategy to unlock a new buyer persona and growth Product-Led Growth (PLG) for the Employee Experience portfolio in Q3 2025, with in-app interventions, telemetry-driven signals, and lifecycle orchestration to drive attach rates, expansion, and self-serve revenue influence.
EDUCATION
National Institute of Technology Warangal
B.Tech, Chemical Engineering
Indian School of Business
Master of Business Administration (MBA), Majors in Marketing & Strategy | Industry specialization in Public Policy
New Era Senior Secondary School, Vadodara
Physics, Chemistry, Mathematics, Biology, English
SKILLS
ABOUT SHAONLI NATH
Debating between funnels, pyramids, loops, flywheels, slingshots and Death Stars at Freshworks. Why is SaaS marketing so much fun?First - the supersonic pace of planning and execution. Second - the opportunity to solve for incredibly complex buyer decision making. Third - the appetite for tech led interventions in this category that opens up so many sophisticated possibilities. Here for all of it!I have done my MBA from Indian School of Business with a merit scholarship, and a B.Tech in Chemical Engineering from NIT Warangal. The main compounding benefit of academics has been in the form of friendships. Prior to MBA, I spent half a decade in advertising as a copywriter walking the proverbial creative vs business tightrope. I do begrudgingly admit I often tilted towards the latter, which in turn set the course for my marketing career. Nowadays, the retired copywriter pops up cringing when someone says “copies” (copy is an uncountable noun like water) Outside work, I listen to and practice music, read, and explore Indian Himalayas. Climate change mitigation is an area of deep personal interest - policy, economics, politics, and tech that surrounds it. Please reach out if there\'s something interesting you would like to share. Have a great day!
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