Shanu Singh
Rural Personal Loan | Lead Acquisition to Disbursement | Secured & Unsecured Lending | NBFC | Funnel Manager |Journey Automation & SEO|Ex-Paytm | Ex-Flipkart |Mech Engg
- Role
- Cluster Manager at Bajaj Finserv
- Location
- Pune District, MH, IN
- LinkedIn followers
- 500 followers
About Shanu Singh
Driving Digital Growth | Fintech | Digital Lending | Product Marketing | Sales & OperationsWith over 5 years of experience in Marketing, Sales & Operations, I have a strong track record in leading digital growth initiatives across the Fintech and Internet industry. My career has been built on creating scalable digital journeys, optimizing sales funnels, and delivering measurable business impact.Current Portfolio->Insta EMI Card – Digital Product Sales • Leading App & Web marketing to drive acquisition, activation, and engagement. • Specializing in funnel management, journey automation, CleverTap campaign strategy, asset bannerisation, and RCS/SMS communication to enhance user experience and conversion efficiency->LAS & LAMF – Digital Lending Journey • Managing Loan Against Securities and Loan Against Mutual Funds business, overseeing the end-to-end digital lending funnel from lead generation to closure. • Driving digital sourcing, sales enablement, and cross-team coordination to boost portfolio growth and ensure RBI-compliant, seamless customer journeys->Bajaj Prime – Subscription Product Sales on Digital Platforms • Owning the end-to-end digital product journey — from marketing campaigns to conversion optimization and retention strategies. • Working closely on digital subscriptions, campaign analytics, and user engagement to maximize paid conversions and customer lifetime value.Core Competencies- • Digital Marketing & Growth Strategy • Campaign Management (App, Web, RCS/SMS, Outbound) • B2B & B2C Sales | Client Relationship | Business Development • Funnel Optimization & Performance Analytics • Account Management | GMV & Revenue Growth • Vendor Management | Billing & Project HandlingTechnical Proficiency-CleverTap | Salesforce CRM | LeadSquared CRM | MS Excel (VLOOKUP, COUNTIFS, SUMIFS, Pivot Tables)| Digital Funnel Analytics
Experience
Cluster Manager
Nov 2024 — Present · Pune, IN
Education
G L Bajaj Institute of Management & Research
PGDM, Marketing and Operations
2018 — 2020
SAGAR INSTITUTE OF TECHNOLOGY AND MANAGEMENT, BARABANKI
BTech - Bachelor of Technology, Mechanical Engineering
2014 — 2018
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