Shanti S.
Business Evolution Planner | MarTech | AI Strategies & Activation | Business Strategy Leader | CX/EX/DX/TX Strategy | Business Strategy Expert | SEO Expert | Legal Expert | Mentor | Dog Dad | 🦄Marketing to Tech
- Role
- Principal Architect at Acxiom
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Shanti S.
My professional super-power is the ability to comprehend complex architectures around…
Experience
Principal Architect
May 2025 — Present · US
Serves as the chief technical owner for clients leveraging Acxiom’s Data and Identity Products & Services. Provides progressive leadership to assigned clients by consulting and leading the overall technical solution while also serving as the technical escalation point/support. Ensures client solutions maintain the technical vision and standards within Acxiom. Drives the definition of requirements for upsell opportunities, resolution of client delivery issues, and ensure seamless quality assurance of client deliverables.
Education
University of the Pacific - Eberhardt School of Business
Bachelor of Science, Marketing and Entreprenuership
1993 — 1998
Real World Work Experience
Hands-On Degree, eCommerce Marketing and Technology
1998 — 2021
Skills
- Organic Search
- Website Development
- Digital Media
- Promotions
- Email Marketing
- User Experience
- B2c
- Marketing Strategy
- Copywriting
- Web Design
- Affiliate Marketing
- SEO
- Crm
- Online Advertising
- Social Networking
- Content Management
- Mobile Marketing
- Web Analytics
- Strategic Partnerships
- Analytics
- Omniture
- Website Promotion
- Project Planning
- Web Marketing
- Project Management
- Social Media Marketing
- Social Media
- Online Marketing
- Marketing
- Google Adwords
- Landing Page Optimization
- Strategy
- E-Commerce
- Google Analytics
- Creative Direction
- Information Architecture
- Product Management
- Blogging
- Lead Generation
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