Shanté Nasir

About Shanté Nasir

Experienced in leading end-to-end event planning, coordination, and execution, ensuring seamless operations from concept to completion. Skilled in managing event logistics, budgets, and vendor relations, with a focus on financial efficiency and cost-saving measures. Proven track record in developing strategies to attract attendees and enhance engagement, alongside expertise in creating and implementing multifaceted marketing campaigns to generate high-quality leads. Adept at conducting post-event evaluations to drive continuous improvement and optimize future events.

Experience

1. Field Marketing Programs Manager

   UKG

   Sep 2024 — Present · Atlanta, GA, US

   Executed end-to-end trade shows and field marketing programs including logistics, vendors, booth operations, and onsite activation to support regional revenue goals• Partnered with sales teams to plan pre-event outreach, meeting scheduling, and post-event follow-up workflows to increase pipeline conversion• Managed event timelines, show services, shipping, staffing, and creative assets across multiple concurrent events• Designed attendee engagement strategies (demos, giveaways, networking activations) to increase booth traffic and meaningful conversations• Tracked lead capture and campaign performance in Salesforce to measure ROI and inform future event strategy• Collaborated cross-functionally with demand generation, product marketing, and creative teams to align messaging and campaigns• Supported regional customer and prospect activations including hosted dinners, partner events, and executive roundtables• Managed event budgets and vendor negotiations while maintaining quality and cost efficiency• Standardized processes and documentation improving execution consistency across events

Education

• Mercer University

  Master of Science - MS, Organizational Leadership

• Mercer University

  Bachelor of Business Administration - BBA, Marketing