Shantanu Prakash

About Shantanu Prakash

As Director of Data & Analytics at CashKaro.com, I lead the development of cutting-edge AI and data solutions to drive impactful business outcomes. With over 13 years of experience, I specialize in deploying production-grade AI systems, including knowledge retrieval via RAG, ML-powered fraud detection with over 95% accuracy, and predictive models for churn and engagement. I oversee a cloud-native data infrastructure processing over 10 million events monthly, integrating modern tools such as AWS, Redshift, Power BI, SQL, and Python to empower data-driven decision-making. My work focuses on building AI systems that seamlessly integrate with existing analytics foundations, solve real-world challenges, and deliver measurable ROI. I am passionate about scaling AI and data strategies to transform businesses, having worked across industries including e-commerce, retail, and digital transformation. My goal is to enable innovative, scalable, and impactful AI-driven solutions that enhance operational efficiency and performance.

Experience

1. Director - Data & Analytics

   CashKaro.com

   Aug 2023 — Present · Gurugram, IN

   Leading AI and Data transformation across CashKaro Group (CashKaro, EarnKaro, BankKaro)- ₹500Cr+ fintech/e-commerce platform serving 20M+ users.TEAM & SCALE:• Built and leading team of 15+(Data Engineers, Data Scientists, Analysts)• Managing ₹5Cr+ annual budget for data infrastructure and AI systems• Own analytics and AI strategy across Retention, CRM, Marketing, Fraud, Finance, and OperationsAI SYSTEMS DEPLOYED:• RAG systems for knowledge retrieval (millions of queries/month)• ML-powered fraud detection (95%+ accuracy, ₹10Cr+ annual impact)• Predictive models for churn, engagement, and lead scoring• AI-driven campaign optimization and personalization• Tech: LangChain, OpenAI APIs, Pinecone, AWS, Python, custom ML pipelinesANALYTICS FOUNDATION:• Cloud-native data infrastructure processing 50M+ events/month• Modern BI stack (AWS Redshift, Power BI, SQL, Python)• KPI systems, attribution modeling, and performance dashboards• Data monetization via DMP and first-party data activationBUSINESS IMPACT:• Deployed 3 AI systems from 0 → production scale• Reduced fraud losses by 40% through ML models• Improved retention metrics by 25% via AI-powered CRM• Scaled analytics infrastructure 5x in 18 months

Education

• Institute of Management Technology, Ghaziabad

  Master of Business Administration (MBA)

  2013 — 2015

• Study hall

  12th

  2004 — 2006

• G.N.NATIONAL PUBLIC SCHOOL

  10

  1996 — 2004

• ABES Engineering College

  Engineer’s Degree

  2007 — 2011

Skills

• Analytics
• Business Strategy
• Manual Testing
• Microsoft Excel
• Management
• Marketing Management
• Sql
• Quality Assurance
• Business Analytics
• Core Java
• Testing
• Team Management
• Market Research
• Business Process Improvement
• Unica Campaign
• Business Development
• Digital Marketing
• Java
• C
• Business Analysis
• Spss
• R
• Servlets
• Java Enterprise Edition
• Sales Management