Shantanu Negi

Helping brands matter.

Role: Account Director at Plan B Advertising
Location: Bengaluru, KA, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Shantanu Negi

As a techie-turned-marketer with over 10 years of experience, I began my career as an SAP…

Experience

Account Director
Plan B Advertising
Nov 2020 — Present · Bengaluru, IN
At Plan B, I’ve had the chance to work on multiple brands, where the brief is never just about awareness, but about building relevance, driving action, and earning trust. Led admission comms and performance marketing campaigns, resulting in a 20% increase in paid applications, 43% growth in organic search, and 51% rise in direct traffic. ’ -(managed/managing)Himalaya Wellness, Exponent Energy, Azim Premji Foundation, Flipkart, Ekart, ClearTrip, Moneyview, Pinelabs, & Parinaam Foundation

Skills

Css
Android Development
Social Media Marketing
Jquery
C++
SEO
C
Microsoft Office
Google Adwords
Html5
Html
Java
C#
Google Analytics
Sap Erp
Javascript
Abap
Online Marketing
Asp.net

Contact information

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Current company

REACH! Asian & Asian Diaspora Retention & Recruitment Center

Political Organizations · 20 employees · Founded 1994 · Berkeley, California, United States

REACH! is the Asian/Pacific Islander Recruitment and Retention Center at the University of California, Berkeley. In 1994, REACH! began with a handful of committed folks, as a program under the Asian Student Union (ASU) at UC Berkeley to target “Asian Pacific American, high school students, especially those who are underrepresented, low-income, and non-college tracked”. Its goals were two-fold: 1) promoting higher education as an attainable goal and 2) empowering students through “building ethnic pride and programs that foster community activism and support APA youth culture”. As REACH! grew organizationally, the vision and purpose of REACH! grew with it. While the mission remained, “the service and empowerment of recent immigrant and urban Asian Pacific Americans living in at-risk life situations,” we added on that “Our goal is to promote higher education as a means to empower ourselves and improve the economic and social conditions facing our communities.” We saw that REACH! had a unique role on campus and in the API community at large, because REACH! was not just going to increase the numbers of underrepresented Asians at Berkeley but REACH! would be a training ground for future educators, activists, and leaders who would address society’s injustices through their life’s work. Thus, we created programs to raise political awareness, build coalitions, develop youth leaders, and build leadership in ourselves. Each year, programs have been refined and recreated by (insanely) dedicated and intelligent coordinators, who look for a better way to do things. However, our single most important legacy is the steady stream of community leaders we have and will produce. REACH! Mission Statement: "Committed to the service, empowerment, and mobilization of immigrant, refugee, and underserved Asian/Pacific Islanders by promoting higher education to empower ourselves and challenge the economic and social inequalities facing our communities" Educate, Empower, Change.

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About Shantanu Negi

Experience

Account Director

Skills

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