Shantanu Munshi
Seasoned Marketing Professional | Growth and Portfolio Expert | Credit Cards & Unsecured Lending | Ex-SBI Cards, HDFC | MBA-IB | Published Author
- Role
- Assistant Vice President- Revenue and Growth-credit Cards at Indialends
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Shantanu Munshi
Strategic Product & Marketing Leader with over 12 years of expertise in Credit Cards and Unsecured Lending in driving growth and innovation across India’s top financial firms. I have successfully managed and scaled multi-million portfolios across Cards and Loans, while focus on improving overall profitability. Notable Professional Accomplishments- Launched and scaled Products: Loan on Credit Cards and Insurance Cross sell Managed Loan on Card Portfolios of 13k Cr Led Cost Optimization initiatives in optimizing funnels and communication to the tune of 2 Cr Cross-Industry Leadership Across Fintech, Banking & Insurance I also bring deep and proven expertise in portfolio management, new product development, P&L management and stakeholder collaboration. Adept at leveraging data and industry insights, I am highly effective in optimizing marketing and innovation alongwith process improvements.
Experience
Assistant Vice President- Revenue and Growth-credit Cards
Feb 2025 — Present · Gurugram, IN
In my latest assignment, I will be leading the growth of the Credit Card business at Indialends, one of India`s leading financial products aggregators. Key Achievements- Leveraged Data Science for Smarter Targeting: Initiated cutting-edge customer targeting models like DPM (Dynamic Predictive Modeling) and Propensity Scoring to optimize campaign performance. Revised Customer Acquisition Strategies: Implemented fresh, insight-led approaches to acquiring customers across digital and partner channels, boosting efficiency and reducing drop-offs. Revamped Customer Communication: Reworked communication strategy for better personalization and relevance, driving higher engagement and conversions.
Education
MITM Indore
Bachelor Of Engineering
2003 — 2007
Indian Institute of Foreign Trade
MBA(International Business)
2009 — 2011
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