Shantanu Sinha

About Shantanu Sinha

A Passionate Marketeer with over 14 years of dedicated experience in the medical devices…

Experience

1. Senior Marketing Manager

   Meril

   Jun 2023 — Present · Mumbai, IN

   I spearhead initiatives to drive clinical engagements and enhance customer interaction across the domestic market. Key achievements and responsibilities include:Clinical Engagement and Business Growth: Initiated and managed clinical studies with strategic customers to foster business growth, ensuring alignment with market needs and advancing Meril\'s competitive position.Sales Support and Market Development: Collaborated closely with the sales team to identify and capitalize on customer engagement opportunities. Developed strategies to expand market presence and increase Meril’s market share through targeted interventions and support.Training and Development: Designed and delivered comprehensive training programs for both new and existing sales team members, ensuring a deep understanding of product offerings and market dynamics.Communication Tools and Product Promotion: Developed effective communication tools for product detailing and scientific messaging. Focused on the promotion of specialized products, including TAVI, BRS, DEB, and bifurcation DES, to drive business growth and market penetration.Product Innovation and Collaboration: Partnered with the R&D department to identify and develop new product lines, ensuring alignment with market demands and innovation trends.Demand Generation and Scientific Outreach: Led and executed scientific symposiums, observational studies, and workshops at national and regional levels to create and drive strong demand for our products.KOL Management: Managed relationships with Key Opinion Leaders (KOLs) to leverage their insights and influence in promoting our products and advancing clinical engagement.

Education

• Garden City College

  Bachelor’s Degree, B.C.A

  2005 — 2008

• Seth M.R Jaipuria

  High School, Biology, General

  2000 — 2005

• Birla Institute of Management Technology

  Master of Business Administration (MBA), Marketing, HR

  2009 — 2011

• Indian Institute of Management Ahmedabad

  Master of Business Administration - MBA, Business Administration and Management, General

Skills

• Strategic Planning
• Sales Operations
• IT Audit
• Business Analysis
• Teamwork
• Vendor Management
• Risk Management
• Team Management
• Crm
• Strategic Communications
• Customer Analysis
• Business Development
• IT Operations
• Digital Marketing
• Training
• Marketing Research
• Analytical Skills
• Market Research
• Marketing Management
• Market Analysis
• Strategy
• Leadership
• Microsoft Office
• Sales
• Business Strategy
• Corporate Communications
• Marketing Strategy
• Customer Relationship Management (Crm)
• Marketing Communications
• Analysis
• Social Media Marketing
• Microsoft Excel
• Media Planning
• Communications Strategy
• Risk Profiling
• Project Management
• Risk Analysis
• Management
• Product Management
• Customer Support