Shantanu Guha
Lead Digital Strategist at Indegene
- Role
- Lead Digital Strategist at Indegene
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Shantanu Guha
Masters in Contemporary Marketing Management - Digital Marketing Strategist
Experience
Lead Digital Strategist
Jan 2021 — Present · Bengaluru, IN
Orchestrated omni-channel campaigns, overseeing their development, implementation, monitoring, and optimization• Directed digital initiatives, ensuring successful implementation within project timelines, budgets, and resource allocations.• Collaborated with client stakeholders to analyze market trends and consumer insights, driving data-driven recommendations & develop brand strategy• Delivered in additional revenue through organic consultancy beyond project scopes• Led content optimization for multi-touchpoint email campaigns, boosting HCP open rates by 10% and reducing bounce rates by 12%• Provided ongoing education to clients, agencies, and vendors, enhancing efficiency and scalability, leading to increased client adoption of new products and systems• Conducted regular performance evaluations and analytics assessments to optimize strategies and drive continuous improvement• Fostered strong client relationships through proactive communication and strategic recommendations aligned with their objectives• Led strategic client workshops covering problem-solving, ideation, engagement planning, and customer journey mapping• Managed projects exceeding while overseeing cross-functional teams for leading pharma brands, including designers, web developers, SFMC & Eloqua platform experts, and quality analysis experts
Education
Sikkim Manipal University - Distance Education
Bachelor of Business Administration - BBA
2013 — 2016
Maya Academy of Advanced Cinematics
Diploma, 3D Effects, Movie Making, VFX, Animation, Graphics
2014 — 2016
SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney
Master of Business Administration - MBA, International Marketing
2018 — 2019
Skills
- Microsoft Word
- Microsoft Office
- Public Speaking
- Adobe Photoshop
- Research
- Management
- Microsoft Powerpoint
- Business Development
- Strategic Planning
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.