Shantanu Gautam
Marketing Manager | Brand Building, Product Marketing, Demand Generation, Digital and SEO, Analyst Relations | Experienced in AI, Gen AI, Agentic AI, CRM, CX, ERP, Cloud Technologies
- Role
- Senior Marketing Manager at HSV Digital
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shantanu Gautam
With 9+ years of driving growth in the B2B SaaS and AI technologies, I blend data-driven strategy with creative storytelling to craft marketing engines that scale. My passion lies at the intersection of technology and human behavior — especially where all tangents of AI - Predictive, Generative, Agentic, are reshaping how we build, market, and sell products.I have deep expertise in product launches, brand building and demand generation, that successfully resonated to a top-to-bottom funnel strategy and drives revenue through content, digital, SEO, account-based marketing strategies.Currently deep-diving into Generative and Agentic AI — exploring how these emerging capabilities can revolutionize customer experiences, GTM strategies and product-led growth.You can find me sharing insights and learnings on- Future of AI in B2B marketing - Scalable growth strategies - Content-led demand gen - Lessons from 9 years in SaaS trenchesLet’s connect if you’re building in AI, SaaS, or just love geeking out about where marketing’s headed next.
Experience
Senior Marketing Manager
Oct 2025 — Present · IN
Spearheading marketing initiatives for Microsoft’s go-to-market strategies, enhancing brand positioning. • Collaborating with reseller and partner teams to drive brand awareness and demand generation in targeted segments. • Developing comprehensive marketing plans that aligned with business objectives, ensuring impactful outreach.• Driving content strategies that result in impactful brand awareness and lead generation, considering SEO and digital marketing inclusions in the overall outreach framework.
Education
Great Lakes Institute of Management
PGPM
Rajiv Gandhi Prodyogiki Vishwavidyalaya
Bachelor's Degree, Computer Science and Engineering
2012 — 2016
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