Shantam Garg
Product Analyst I @ DP World || Google Analytics 4 Certified Expert || Google Tag Manager || Looker Data Studio || Google BigQuery || JavaScript
- Role
- Product Analyst i at DP World
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shantam Garg
Result-oriented Web Analyst with 4+ years of experience in digital analytics, specializing in GA4, Google Tag Manager (GTM), and Adobe Analytics. Proven track record in implementing scalable tracking solutions, creating custom Data Layer structures, and integrating Consent Management Platforms (CMPs) to ensure GDPR compliance. Skilled in setting up server-side tagging, audience segmentation, funnel reporting, and advanced dashboarding using Looker Studio and BigQuery. Adept at collaborating with cross-functional teams to deliver actionable insights that enhance user experience, campaign performance, and business strategy. Seeking impactful roles to leverage data-driven decision-making in high-growth digital environments.Industry Exposure:E commerce(B2B), Food & Beverages, Logistics and Healthcare
Experience
Product Analyst i
Feb 2023 — Present · Gurugram, IN
Led complete GA4 implementations across diverse websites, ensuring accurate and consistent data capture aligned with business objectives. Developed and deployed advanced event tracking using a custom Data Layer setup in Google Tag Manager (GTM), enhancing eCommerce analytics and enabling actionable business insights. Utilized JavaScript extensively to build, refine, and troubleshoot tracking mechanisms, ensuring robust measurement of user interactions.Configured and deployed marketing pixels (Facebook, LinkedIn, Twitter, Google Ads) through GTM to track user actions, optimize campaign performance, and enable efficient remarketing strategies. Implemented server-side tagging in GTM to boost data accuracy, enhance site speed, and protect user privacy. Integrated Consent Management Platforms (V1 & V2) with GTM, ensuring GDPR compliance by dynamically controlling tag activations based on user consent.Collaborated with marketing and product teams to ensure accurate tracking of KPIs and campaign performance. Designed and analyzed funnel reports to uncover drop-off points in the user journey and improve conversion rates through data-driven optimizations. Created audience segments in GA4 using behavioral, demographic, and event-level data to enable precise targeting and remarketing.Analyzed digital marketing and behavioral data to uncover trends, producing insights that supported growth strategies and improved decision-making. Designed interactive dashboards in Looker Studio integrated with GA4 and BigQuery to visualize data and provide stakeholders with real-time performance metrics. Built automated SQL reports in BigQuery to deliver scheduled insights across marketing and product teams.Monitored XHR and fetch-based network calls using JavaScript to trigger dynamic dataLayer pushes in GTM, ensuring reliable event capture. Also implemented Firebase Analytics for mobile event tracking and integrated it with GA4 to unify web and app insights for holistic reporting.
Education
SRM University
Bachelor of Technology - BTech
2016 — 2020
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