Shannon Warner
Chief Marketing & Strategy Officer at Pearl Companies
- Role
- Chief Marketing & Strategy Officer at Pearl Companies
- Location
- Wayne, PA, US
- LinkedIn followers
- 500 followers
About Shannon Warner
With more than 30 years of professional experience in insurance marketing and business development, Shannon joined the Pearl Companies in 2013, and now serves as Chief Marketing & Strategy Officer. In that role, Shannon leads development of Pearl Companies\' strategic planning and facilitates execution of strategic objectives. Shannon also manages and directs the marketing initiatives of the Pearl Insurance organization, including the Life and Health Affinity and Business Insurance divisions, as well as Pearl Technology. He is also responsible for client Management, working with a team of specialized professionals to exceed the needs of clients. Shannon\'s career experience includes having served as Head of Sales for AIG Benefit Solutions and Senior Vice President of Marketing for Marsh, Inc.\'s Affinity Group Services. Additionally, Shannon has also served as President of the Professional Insurance Marketing Association (PIMA) and on the Board of this association for more than 7 years.Keywords: Affinity Insurance, Association Insurance Marketing, Business Strategy, Technology, Insurance Sales and Marketing, Multichannel Marketing, Sales Growth, Digital Marketing, Insurance Program Management, Client Relations
Experience
Chief Marketing & Strategy Officer
Jan 2021 — Present
Education
University of Florida
Bachelor of Science (BSc), Advertising
1982 — 1987
Skills
- Health Insurance
- Brokers
- Product Marketing
- Brand Awareness
- Copywriting
- Customer Retention
- Marketing Communications
- Financial Services
- Crm
- Web Sales
- Direct Marketing
- Social Media Marketing
- Digital Strategy
- Marketing Management
- Sales
- Email Marketing
- Online Advertising
- Digital Marketing
- Segmentation
- Web Analytics
- Integrated Marketing
- Strategy
- Advertising
- Database Marketing
- Marketing
- Marketing Strategy
- Insurance
- Disability Insurance
- Multi-Channel Marketing
- Life Insurance
- Direct Mail
- Account Management
- Market Planning
- Online Marketing
- Accident Insurance
- B2b Marketing
- Mobile Marketing
- Customer Acquisition
- Affinity Groups
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