Shannon van Pelt

About Shannon van Pelt

Creative problem solver with wide range of experience at multi-national advertising agencies, managing client relationships and coordinating with teams across the globe to carefully manage projects through entire life cycle - from initial scope development and pitch; print and digital marketing media strategy; creative ideation, brand development and execution; web product development and launch; media campaign management and performance analytics.

Experience

1. Comms Strategist

   Havas People

   Feb 2023 — Present · New York, NY, US

   Multi-disciplinary strategist providing SME and global enterprise brands strategic communications recommendations via qualitative and quantitative research and analysis for refining their corporate brand so that it connects meaningfully with internal employee audiences and external talent audiences (employer brand) – leveraging full-funnel strategic and creative communications, content strategy across social media and owned channels, paid media, editorial and PR, through to employee advocacy, executive thought leadership, and internal employee comms. Delivering full-funnel OSEP strategic marketing communications plans to activate corporate talent brands efficiently and effectively that drive results such as increased brand awareness, brand engagement, or qualified leads, with measurement frameworks for achievable and relevant KPI tracking.

Education

• Binghamton University School of Management

  Bachelor of Science (BS) in Business Administration, Concentration in Marketing

  2014 — 2018

• Binghamton University

  Bachelor of Arts (BA), Graphic Design

  2014 — 2018