Shannon Prather

About Shannon Prather

Marketing Leader with 15 years of B2B and B2G experience in strategic, customer-centric, revenue-aligned roles. My passion for connecting customers with SaaS solutions and services that can solve their professional problems, which ultimately help them personally, drives me and the teams I lead. With 8 years of Marketing Leadership (3 years Director Level), I bring a proven ability to leverage VOC and data insights into informed decision making which leads to proven revenue impact and customer retention.Strengths include- GTM Strategy and Campaign Planning- Ideal Customer Profile (ICP) Development- Customer Journey Mapping with VOC- Account Based Marketing (ABM)- Persona Segmentation and Personalization- Experimentation and Optimization- AEO/GEO/SEO - AI Search- Project and Stakeholder Management - KPI Tracking with Daily Visual Management- Managing Up, Down, and Sideways- Data-Driven Decision Making- Event Strategy - Virtual, Tradeshows- Fortive Business System Tools: Problem Solving Process, Standard Work, Daily Visual Management, Kaizen, Value Stream Mapping, Transactional Process Improvement, 5S

Experience

1. Director of Marketing

   Avolve

   Feb 2026 — Present

Education

• Jacksonville State University

  Master of Science (M.S.), Psychology (Behavior Analysis)

• Coker University

  Bachelor of Science (B.S.), Business Administration, Psychology

Skills

• Press Releases
• Editing
• Blogging
• Indesign
• Writing
• Microsoft Dynamics Crm
• Project Managment
• Facebook
• Dreamweaver
• Illustrator
• Newsletters
• Adobe Illustrator
• Digital Marketing
• Premiere
• Interview Preparation
• Publications
• Adobe Premiere Pro
• Media Relations
• Web Design
• Content Marketing
• Website Building
• Photography
• Project Management
• Copy Editing
• Social Media
• Interviews
• Career Counseling
• Adobe Fireworks
• Clickdimensions
• Google Analytics
• Social Media Marketing
• Teaching
• Web Editing
• Microsoft Crm