Shannon Swikart
- Role
- Media Activation Supervisor at Essence
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Shannon Swikart
I graduated in May of 2017 with a BS degree in Marketing from the Business School at…
Experience
Media Activation Supervisor
Jun 2022 — Present
Tactically plan and oversee all retail Programmatic launches and QA within a media campaign Accountable for seeing media channel performance to goal An expert in Retail DSP platform buying Co-own end of month/quarter campaign wrap ups Regularly contribute to retail programmatic media best practices and campaign processes Develop and oversee execution of rigorous testing plans Ensure actionable insights for weekly and quarterly reports are in place Manage all aspects of direct reports and a team of 4-6
Education
Clemson University
Bachelor of Science, Business/Commerce, General
Clemson University
Bachelor of Arts (B.S.), Marketing/Human Resources Management
2013 — 2017
Wilbur O. and Ann Powers College of Business at Clemson University
Bachelor of Arts (B.A.), Marketing
2013 — 2017
Skills
- Powerpoint
- Microsoft Excel
- Management
- Microsoft Powerpoint
- Customer Service
- Public Speaking
- Strategic Planning
- Leadership
- Microsoft Word
- Photoshop
- Entrepreneurial Finance
- Sales
- Research
- Market Research
- Social Media
- Microsoft Office
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