Shannon Love
- Role
- Director of Business Performance and Analytics at Experian Consumer Services
- Location
- Lake Forest, CA, US
- LinkedIn followers
- 500 followers
About Shannon Love
At Experian, we help give our customers the power to assess, predict and to plan so they…
Experience
Director of Business Performance and Analytics
Jun 2019 — Present
Enabling the acquisition teams with insights to drive new relationships efficiently (both in spend & experience), while assisting in the monetization of acquisition to achieve the overall revenue goal of D2C. Develop and employ new attribution functionalities that optimize marketing investment and support our strategic focus of generating demand for the Experian brand. Proactively identify and capitalize on opportunities that fall outside the expected duties of owning insight, reporting reactive data and measurements. As the team is infused with data, this data will be used to build proactive models for channel leaders, testing, product development and high value customer retention; all which will lead to the creation of strategic action plans contributing to the growth of D2C business profitability.
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