Shannon L.
Growth Strategy & Analytics | Cross-Channel Video & Audio (TV, Streaming CTV, Music, Podcast, & DOOH)
- Role
- Manager, Video Audio Strategy and Analytics at Tinuiti
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Shannon L.
I’m a Manager of Strategy and Analytics, specializing in Streaming, TV, and Audio. I have experience managing multimillion-dollar budgets and guiding full-funnel growth for FinTech, Healthcare, Retail, and Insurance brands. My background blends analytics, media strategy, and creative insight - helping brands use premium video and audio to drive both awareness and measurable acquisition. I focus heavily on performance measurement: incrementality testing, media mix optimization, and translating signals into decisions that improve CPA/ROAS. I work closely with creative, engineering, and buying teams to make sure offline investment ladders up to the broader business goals. Before my current focus in TV/CTV, I worked across early-stage startups and gained experience in finance, accounting, and B2B outreach - giving me a strong analytical foundation and owner-mindset approach. Outside of work, I’m passionate about cooking, staying active with my local run club, skiing, and traveling.
Experience
Manager, Video Audio Strategy and Analytics
Jun 2025 — Present
Tinuiti\'s Management track
Education
University of New Hampshire Peter T. Paul College of Business and Economics
Bachelor of Science - BS
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