Shannon Rider
Cultural Intelligence & Brand Innovation
- Role
- Cultural Curator, Innovation at NBCUniversal
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Shannon Rider
I\'m a cultural and brand strategist with seven years of experience helping global brands stay relevant, resonant, and socially impactful. I specialize in turning cultural fluency into business strategy - identifying emerging trends and creating consumer experiences that connect meaningfully with today\'s audiences.Currently, I\'m Cultural Curator on the innovation team at Universal Products & Experiences (NBCUniversal), shaping future-facing product, culture, and marketing strategies for iconic franchises spanning Universal Pictures, Illumination, DreamWorks Animation, and NBCUniversal entertainment brands.Previously, I led Cultural Insights & Strategy at a boutique consultancy, advising Fortune 500 brands like Barbie & Mattel, Aerie, Dove, Warner Bros, and Microsoft on navigating consumer shifts and strengthening their cultural and social impact through content, product, marketing, and partnerships. I\'ve also partnered with UN Women\'s Unstereotype Alliance, a global coalition advancing equity and representation in marketing.I\'m passionate about the intersection of culture, commerce, and creativity - and always looking for what\'s next.Skills: Brand Strategy, Cultural Fluency, Cultural Insights, Cultural Intelligence, Innovation, Social Impact, Purpose Marketing, Content Review, Cultural Sensitivity, Qualitative Research, Trend Forecasting
Experience
Cultural Curator, Innovation
Dec 2025 — Present
Cultural Curator, Innovation | Product Design Studio, Universal Products & Experiences
Education
New York University
B.A., Psychology, Minor in Child and Adolescent Mental Health Studies
Skills
- Microsoft Office
- Basic Spss
- Microsoft Powerpoint
- Microsoft Dynamics Gp
- Microsoft Excel
- Leadership
- Organization Skills
- HR Policy Formulation
- Accounts Payable
- Market Research
- Microsoft Access
- Customer Service
- Public Speaking
- Razors Edge
- Event Planning
- Hris Database Management
- Mailchimp
- Community Outreach
- Social Media
- Trello
- Data Entry
- Management
- Adp Payroll
- Consent Procedures
- Microsoft Word
- Recruiting
- Research
- Raiser's Edge
- Intermediate Spanish
- New Hire Processes
- Teamwork
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