Shannon Raines
Digital Marketing Specialist @Aequitas Solutions
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WORK HISTORY
Digital Marketing Specialist @Aequitas Solutions
Aequitas Solutions is a growing education technology company providing administrative software to public school districts and regional offices of education. Our solutions support educators in managing their students’ data, communicating with parents, students, and faculty, and meeting state and federal reporting requirements. • Develop and implement a new digital marketing strategy. • Create emails, website and landing pages, product materials, case studies, and digital advertisements. • Maintain marketing automation and CRM platform (HubSpot). • Design graphics and visuals for marketing content. • Create engaging graphics and posts, and maintain the content calendar for social media. • Conduct research on buyer personas, key pain points, new growth opportunities, and industry trends. • Brainstorm and collaborate on compelling campaigns and initiatives that drive brand awareness, engagement, lead generation, and customer success. • Track digital marketing performance. • Assist in the coordination of events and trade shows, including sponsorships.
EDUCATION
University of Arizona
Bachelor of Arts (B.A.), English and Journalism, Business Administration Minor, 3.9 GPA
ABOUT SHANNON RAINES
I’m a data-driven marketing professional with 8+ years of experience in content strategy,…
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