Shannon Pfeffer
Chief Product Officer I Board Certified Health Coach
- Role
- Chief Product Officer at Flora Health
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Shannon Pfeffer
As Chief Product Officer at Flora Health, I build the bridge between healthcare and technology—creating smarter, more connected ways for pharmaceutical brands, providers, and patients to engage at the point of care. I lead Flora’s full product ecosystem across EHR media, data, and workflow automation, translating complex ideas into intuitive, scalable systems that actually make a difference. My goal? To turn innovation into impact—helping providers make better decisions, patients get access faster, and brands deliver value where it counts. I’ve spent 15+ years at the intersection of health, tech, and marketing, leading teams that bring big ideas to life—from new data partnerships to patient support innovations. I’m endlessly curious about how things work (and how they could work better), and I believe the best products balance precision with humanity. Before Flora, I spent a decade shaping brand strategy and growing digital brands for some of the world’s biggest health and tech companies. That experience taught me how to connect innovation to real human needs—something that still drives every product I help build today. Based in Los Angeles, I’m also a board-certified health coach and wellness entrepreneur, which means I think about systems—whether in healthcare or in life—as opportunities to create clarity, balance, and growth. Let’s connect if you’re building at the intersection of health, data, and digital experience or if you just love geeking out on how great ideas become reality.
Experience
Chief Product Officer
Sep 2025 — Present · CA, US
Education
University of Notre Dame
Bachelor of Arts (B.A.)
2000 — 2004
Mindbodygreen
Functional Nutrition
2023 — 2023
Compassion Institute via Stanford University
Organizational Leadership
2019
Stanford Continuing Studies
Data-driven Marketing
2019
New York University
Public Relations
2004 — 2004
Mindbodygreen
Health Coaching Board Certification Training
2023 — 2023
Stanford University Graduate School of Business
Executive Program in Women's Leadership
2019
Institute for Integrative Nutrition
Health Coach + Nutritionist
2021 — 2021
General Assembly
Digital Marketing
2015 — 2016
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