Shannon Peterson
Community Leader, Organizer, Fundraiser-stefanie s Team of Hope @Pelotonia
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WORK HISTORY
Community Leader, Organizer, Fundraiser-stefanie s Team of Hope @Pelotonia
Founder of Stefanie\'s Team of Hope, a community-based peloton for Pelotonia- Responsible for developing the brand, strategic vision, and direction of the team- Built a team of upwards of 200 people, one of the largest community pelotons- Raised over $4.3 million in our first 15 years, which funds life-saving cancer research- Stefanie’s Team of Hope is consistently in the top 10 pelotons in team size & fundraising total out of over 300+ pelotons for Pelotonia- Developed & executed strategies to drive growth in fundraising, recruiting, team engagement & community relations aligned with Pelotonia\'s mission and goal- Drove the development and execution of cause-related marketing programs with local businesses- Identified and created content for social media; developed communication & engagement materials- Solicited, managed & provided stewardship to sponsors- Public speaker at events, corporate partners, interviewed by a variety of media- Champion of Hope Award Recipient - 2013- Personally recognized as a Top 10% Pelotonia fundraiser, 2025 marks my 17th year as a rider
EDUCATION
The Ohio State University
Fashion & Retail Studies
SKILLS
ABOUT SHANNON PETERSON
With over 20 years of experience in consulting and specialty retail, I am a versatile…
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