Shannon P.
- Role
- Marketing Operations Lead, Tv Marketing at Apple
- Location
- Los Angeles County, CA, US
- LinkedIn followers
- 500 followers
Experience
Marketing Operations Lead, Tv Marketing
Mar 2021 — Present
Leading operational workflow and structure across the various Apple TV+ Marketing teams (Strategy, Creative, Operations & Production) to support the business. I am creating processes to streamline workflow and provide efficiencies across all marketing campaign touchpoints, including cross-functional collaboration throughout the organization. I am also developing and implementing scalable, dynamic systems and tool integrations to support the growing global business and team. Additional areas of focus include building financial forecasting models to accurately measure ROI, developing toolkits for ease of campaign development and exploring various resource models to support the team and provide longterm cost savings.
Skills
- Music
- Product Management
- Account Management
- Creative Direction
- Advertising
- Event Planning
- Digital Marketing
- Radio Broadcasting
- Sponsorship
- Social Media
- Social Media Marketing
- Staff Management
- Art Direction
- Sketchup
- Promotions
- Radio
- Digital Media
- Video
- Television
- Project Management
- Brand Activation
- Crm
- Production Management
- Production Managment
- Integrated Marketing
- Event Management
- Event Marketing
- Experiential Marketing
- Entertainment
- Relationship Marketing
- Budget Development
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