Shannon R.
Senior Social Media Specialist @Baillie Gifford
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WORK HISTORY
Senior Social Media Specialist @Baillie Gifford
Developing and executing engaging paid and organic social media campaigns across all channels, including LinkedIn, Instagram, Twitter, and YouTube- Leading the executive voice strategy- Injecting fresh ideas, perspectives, and creativity into campaigns and communications initiatives- Analytics and reporting- Conducting post-campaign reviews and campaign tracking to support continuous improvement within the team- Ensure all campaigns and communication collateral is delivered on brand, meets customer\'s needs and adheres to the principles of customer care- Stakeholder management- Ensuring the brand is authentically articulated in social space- Monitoring activity and advising on communications strategy- Keeping up with trends and best practices and complying with relevant legislation- Line management- Assisting Team Manager with business planning and the delivery and execution of Baillie Gifford\'s social media initiatives.
EDUCATION
Edinburgh Napier University
Bachelor of Arts with Honours , Photography
Digital Marketing Institute
Certified Digital Marketing Professional, Marketing
SKILLS
ABOUT SHANNON R.
Creative content marketing campaigns, brand communications, and B2B/B2C social media are…
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