Shannon Minkel
Senior Director, Product SEO
- Role
- Senior Director, Product Seo at Siege Media
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Shannon Minkel
I am a passionate SEO consultant with many soap boxes and 12+ years of experience balancing \"best practices\" with what actually works for brands.
Experience
Senior Director, Product Seo
Apr 2025 — Present · Bend, OR, US
Lead an incredible team of SEO professionals and visual designers supporting B2B and B2C brands across SaaS, fintech, and consumer industries- Own the SEO department’s P&L, focusing on smart growth, strong performance, and turning strategy into revenue- Build and pitch custom SEO strategies for fast-moving startups and enterprise-level brands looking to drive conversions through search- Shape the future of our SEO product offering with efficient processes, compelling case studies, and scalable sales materials- Collaborate across SEO, design, and content to blend UX thinking and the latest search landscape trends into every client solution
Education
San Diego State University-California State University
Bachelors of Science
2006 — 2008
College of the Canyons
Associate of Arts Degree
2003 — 2005
San Diego State University-California State University
Masters of Business Administration
2009 — 2011
Skills
- Sales
- Online Advertising
- Photoshop
- Search Engine Optimization (SEO)
- Email Marketing
- Customer Service
- Social Media
- Employee Training
- Strategy
- Advertising
- Competitive Analysis
- Online Marketing
- Social Networking
- Marketing Strategy
- Conversational Spanish
- Marketing
- Management
- Event Planning
- Social Media Marketing
- Digital Marketing
- Google Analytics
- Business Development
- Backlinks
- Leadership
- Outlook
- Content Strategy
- Search Engine Marketing (Sem)
- Microsoft Office
- Spss
- Account Management
- SEO
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