Shannon Connor

WORK HISTORY

EDUCATION

SKILLS

ABOUT SHANNON CONNOR

I’m a web strategist and digital technologist with 10 years of experience helping organizations build effective, user-centered digital platforms.My work focuses on connecting content, technology, accessibility, and analytics to create web ecosystems that are scalable, usable, and aligned with business strategy. I bring both specialized expertise and cross-disciplinary understanding, allowing me to work effectively as a central coordinator across various teams including IT, marketing/communications and leadership.I specialize in areas that are increasingly critical to modern digital organizations, including web accessibility, CMS and content governance, analytics-driven optimization, and technical literacy across marketing and digital teams. I enjoy teaching and mentoring cross-functional teams and content editors, helping them understand CMS platforms, accessibility standards, analytics insights, and digital best practices so they can contribute more confidently to the web experience.I’m particularly passionate about helping organizations move from reactive website management to intentional digital strategy, enabling teams to build platforms that are more resilient, accessible, and adaptable as technology evolves.At-a-Glance:Web accessibility & usability: Ensuring digital platforms follow accessibility best practices and create inclusive experiences for all users.Content & CMS governance: Designing scalable content operations, editorial workflows, and governance models across platforms such as Adobe Experience Manager, Drupal, WordPress, and Sitecore.Analytics & optimization: Using analytics, testing tools, and user behavior insights to continuously improve engagement, conversion, and overall site performance.Technical literacy for digital teams: Helping teams to better understand the technical ecosystem behind modern websites, enabling more effective collaboration with development and IT teams.Core areas of expertise include:Website strategy and digital experience optimizationMarketing technology (MarTech) ecosystem managementCMS platform strategy and governanceCross-functional collaborationAnalytics and user behavior insightsUX, accessibility, and front-end best practicesOther Technologies & Tools:Google Analytics, Hotjar, FullStory, Siteimprove, Lighthouse, WAVE