Shannon Ratliff
Growth + Editorial Strategist | Built Shroomer 🍄 | 10 Yrs Driving Brand & Revenue
- Role
- Co-founder & Head of Content at Shroomer
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Shannon Ratliff
I’m a content and growth leader who’s spent the last decade building audiences and brands…
Experience
Co-founder & Head of Content
Aug 2022 — Present
Grew Shroomer’s newsletter (35% open rate) from 0 to 24K+ subscribers; scaled monthly site traffic to 20K+ users- Built and managed Instagram (4K+), TikTok (1K+), and YouTube to drive organic reach- Created SEO-rich evergreen resources, tools, and learning hubs for mushroom-curious audiences- Led partnerships and affiliate strategy, including UGC, influencer collaborations, and brand campaigns- Oversaw contractors, freelancers, and agencies across creative, paid media, and lifecycle marketing
Education
Penn State University
Bachelor of Arts - BA, History
Penn State University
Bachelor of Arts (B.A.), English Language and Literature/Letters
Penn State University
Minor, Latin American Studies
University of Southern Maine
Master of Fine Arts (M.F.A.), Creative Writing
2014 — 2016
Skills
- History
- Public Speaking
- Copy Editing
- Creative Writing
- Community Outreach
- Libraries
- Blogging
- Teaching
- Non-Fiction
- Freelance Writing
- Interviews
- Literature
- Online Research
- Books
- Poetry
- Social Media
- Nonprofits
- Collection Development
- Editing
- Research
- Library
- Writing
- Library Science
- Grant Writing
- Copywriting
- Cataloging
- Fundraising
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