Shannon Lyn Maynard

About Shannon Lyn Maynard

I’m an AI-forward content and growth leader with 17+ years of experience, including 10+ years in high-growth healthtech and SaaS.I operate at the intersection of:AI systems design × content strategy × healthtech marketing × demand generation.I build AI-enabled content ecosystems that connect strategy, compliance, storytelling, and pipeline performance. I specialize in embedding GenAI into marketing operations in a way that scales intelligently—without sacrificing quality or human connection.I believe AI should elevate the human side of marketing, not replace it. My approach blends behavioral insight and certified coaching (CPC, ELI-MP) to help teams adopt AI confidently, stay authentic, and scale with purpose—Outside of work, I share practical tools, personal stories, and mindset shifts to help introverts lead with quiet confidence, tap into the power of AI, and stay true to the way you\'re wired.Join me on Substack: https://shannonintrovertsworld.substack.com

Experience

1. Senior Manager, Content Strategy

   Hello Heart

   Aug 2025 — Present

   AI Architecture & Systems Design• Selected as an Optimus AI Champions program member; working toward L3 Agent Builder certification • Serving as day-to-day POC for Hello Heart\'s AEO agency partnership • Built a distributed AI content team (custom GPTs + production Gems) functioning as an on-demand marketing org• Engineered 15+ audience-specific GPTs to equip GTM teams with targeted, compliant messaging by segment• Designed structured AI workflows powered by prompts, guardrails, and performance logic• Embedded FDA- and claims-safe compliance frameworks directly into AI systemsOperational Impact• Integrated GenAI into all content, including blog production, ABM, and member comms• Converted a fragmented content library into a structured funnel architecture aligned to MQLs and pipeline velocity• Scaled storytelling while preserving brand voice, regulatory rigor, and human trustStrategy & Growth Leadership• Lead full-funnel content strategy across Employers and Health Plans audiences• Rebuilt content architecture from fragmented publishing to pipeline-aligned demand engine• Drive flagship thought leadership, executive positioning, and proprietary data storytelling• Partner cross-functionally with Medical Affairs to translate complex health insights into credible, human narratives

Education

• Niagara College

  Associate of Arts (A.A.), Journalism

  2003 — 2004

• Greenville University

  Bachelor of Arts Degree, Journalism & Communications

• Institute of Professional Excellence in Coaching (iPEC)

  Certified Professional Coach, Life & Leadership Coaching

  2016 — 2017

Skills

• Writing
• Market Research
• Editing
• Sem
• Press Releases
• Digital Media
• Sales
• Business Coaching
• Pitching Stories
• Leadership
• Inbound Marketing
• Salesforce.com
• Crm
• Management
• SEO
• Twitter
• Direct Marketing
• Online Advertising
• Public Relations
• Google Analytics
• Photoshop
• Social Media Marketing
• Relationship Coaching
• Advertising
• Career Development Coaching
• Life Coaching
• Web Analytics
• Inbound Lead Generation
• Event Management
• Digital Strategy
• Social Media
• Integrated Marketing
• Marketing Communications
• Facebook
• Marketing
• Blogging
• Executive Coaching
• Online Marketing
• Hubspot
• Interviews