Shannon Lotka

About Shannon Lotka

With over a decade of experience in digital marketing and social media advertising, I\'ve managed multi-million-dollar budgets, led high-performing teams, and crafted data-driven strategies that drive measurable results. Here’s a glimpse into my work across diverse industries: HBO Max – Managed a $25M social media ad budget, optimizing performance and leading a team of six across Meta, Snapchat, X, TikTok, and Pinterest. Soft Surroundings – Led Facebook and Instagram advertising with a $100K/month budget, ensuring high ROAS through compelling ad creatives and data-driven strategy. Alo Yoga – Developed Meta ad campaigns leveraging best-selling products and influencer partnerships to drive revenue and engagement. Bella Dahl – Managed targeted Meta ads with a $5K/month budget, aligning campaigns with product launches to maintain strong ROAS. Vuori Clothing – Executed weekly Meta optimizations and influencer performance analysis to refine advertising strategies. Burbank Microblading – Built a custom Google Looker Studio report and optimized Google Ads to drive high-quality leads and appointments. CLAE – Scaled brand awareness through Meta ad experimentation, testing audience and creative strategies. Overture (Greystar) – Optimized Meta campaigns and content to drive community tour bookings for active adults 55+. Couch.com – Refined Meta campaign strategies, improving site navigation insights for a seamless furniture shopping experience. 18|8 Men’s Salon & Barbershop – Drove lead generation through optimized landing pages, content marketing, and paid search/social ads. Tilghman Orthodontics – Boosted local SEO, blog engagement, and Meta advertising to attract new orthodontic patients. Sami Miro Vintage – Achieved a 2:1 ROAS by identifying cost-effective Meta ad audiences for sustainable fashion. Carrier Enterprise – Built a full-funnel Meta strategy to nurture leads and maximize revenue. The Flying Locksmiths – Led digital strategy including SEO, Google Ads, and social media to generate high-quality leads. Calidad Tools – Created Meta and TikTok campaigns showcasing real-world product applications for brand growth.I specialize in delivering scalable strategies tailored to each brand\'s unique goals—whether it\'s growing awareness, increasing conversions, or optimizing return on ad spend. Let’s connect and elevate your digital marketing strategy!

Experience

1. Founder & Paid Social Growth Strategist

   Pixel Pop Dba

   Feb 2024 — Present · Burbank, CA, US

   Develop, implement and manage paid social media strategy for emerging businesses, with a localized geographic focus- Optimize to further encourage social community interaction, engagement, and lead generation- Identify, implement, and enhance Google marketing strategies by accounting for factors such as organizational objectives, market trends, and cost- Regularly present social and Google performance reports, including insights, recommendations, and justifications for budget allocations.

Education

• John Burroughs High School - Burbank, CA

  High School, Diploma

  2006 — 2010

• UCLA

  Bachelor's Degree, Psychology

  2010 — 2014

Skills

• Delegation
• Leadership
• Event Planning
• Teamwork
• Keyword Research
• Google Analytics
• Photoshop
• Organization Skills
• SEO
• Microsoft Office
• Social Media Measurement
• Google Docs
• Time Management